Here is the link to the session at Blogher 09 from Jory Des Jardins.
It raises the point that any industry can benefit from being a bit creative. Seeing their product through the eyes of someone else allowed Coach to engage users it might never have reached, get great feedback and secure a relationship with a ton of new customers. My hat is off to the management of Coach for being able to listen and take a risk with something new.
I’m wondering if a model like this would work for the newspaper industry? Could newspapers ask 18-35 year olds what they would do if they created a newspaper? What would it look like? How would they engage?
What would be the perceived value to that group?
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